The strategy in deployment.
Six stages, top to bottom — from category fatigue to voluntary promotion.
23 live assets across the spine.
01 /UNAWARE
Defensive stability. They don't know SGA exists.
02 /EXPECTATION
Guarded comparison. They've noticed us and are sizing us up.
03 /ESTABLISHING COMPETENCE
Earned trust. The first promise has been delivered.
04 /DISCOVERY
Emotional expansion. They recognize the philosophy beneath the practice.
05 /DELIGHT
Voluntary promotion. They tell others without being asked.
06 /CROSS-MARKETING / SALES
Activated network. Existing patients become a channel for adjacent offers.